Privacy Policy

We at softstyleusa.com and its affiliates (“we” or “us”) value the trust you place in us. We are committed to protecting your privacy and securing your personal information. This Privacy Policy explains the information we collect or that you provide when you visit our websites, softstyleusa.com (the “Websites”), or otherwise interact with us online, in person, or through other means. It also describes how we collect, use, maintain, protect, and disclose that information.

1. Scope

This policy applies to information we collect:

  • On our Websites;
  • Through electronic communications between you and our Websites;
  • From our affiliate entities;
  • When interacting with our advertisements and applications on third-party platforms, where those link to this Privacy Policy;
  • Offline or through any other means.

This policy does not apply to information collected by third parties or about employees or job applicants, which are covered separately.

2. Information We Collect and How We Collect It

We collect data about visitors and users of our Websites, our products and services, and households. The information may include:

  1. Identifying data, such as name, mailing address, email address, phone number, credit card details, and other contact details;
  2. Non-identifying data, like IP address, browser type, device information, usage patterns;
  3. Connection data, such as internet connection, equipment used to access our Websites, and browsing behavior.

We collect this information in three main ways:

  • Directly from you when you provide it (e.g., creating an account; placing orders; subscribing to communications; participating in promotions).
  • Automatically, as you navigate the Websites — using cookies, pixel tags, and similar tracking technologies.
  • From third parties (affiliates, marketing partners, data vendors).

3. Uses of Your Information

We use the information we collect to:

  • Present and enhance our Websites and services;
  • Process, fulfill, ship, and track your orders;
  • Handle returns or exchanges;
  • Respond to your inquiries or requests;
  • Maintain and secure your account;
  • Send you newsletters, promotions, and other updates;
  • Personalize content and recommendations;
  • Manage marketing and promotional events;
  • Protect against fraud, enforce our terms, and comply with legal obligations.

4. Disclosures of Your Information

We may share your information with:

  • Our subsidiaries and affiliates;
  • Service providers and business partners, but only with the data necessary for them to perform their services;
  • Legal or governmental authorities when required by law;
  • Successors in the event of mergers or transfers of assets;
  • With your consent.

We ensure that any third parties to whom we disclose data are bound by confidentiality and limited usage obligations.

5. Your Choices

You have several options regarding your personal information:

  • Opt out of marketing or promotional communications;
  • Unsubscribe from email or sms/text communications;
  • In some jurisdictions, request that your data not be shared with third parties for targeted advertising or other marketing purposes;
  • Disable cookies via browser settings (though this may affect access to certain features).

6. Updating or Reviewing Your Information

You may review and update the personal information we have about you. Verification may be required for security. You also may request corrections or deletions of certain data, subject to exceptions under law.

7. Privacy Rights

Depending on where you reside, certain laws provide you with rights regarding your personal data, including:

  • Access to your personal data;
  • Correction of inaccurate information;
  • Deletion of data in certain circumstances;
  • Objecting to or restricting some processing, including marketing-related uses;
  • Data portability in some cases.

We will not discriminate against you for exercising your rights.

Our Websites may contain links to sites operated by others. We are not responsible for their privacy practices or content. Visiting external sites is at your own risk, and those sites are governed by their own policies.

9. Secure Online Ordering

Orders placed through secure online means are protected by customary security measures. When available, you may check secure ordering terms and practices through our FAQ or similar sections.

10. Privacy of Minors

Our Websites are not intended for persons under 18. We do not knowingly collect information from minors. If you believe we have collected data from someone under 18 without parental consent, please contact us, and we will delete such data.

11. Policy Changes

We may update this Privacy Policy from time to time. Changes will be posted on this page. Continued use of the Websites after changes constitutes acceptance of those changes.

12. Mobile Terms

If you sign up for mobile alerts, messages, or notifications, you agree to the terms governing those services. Message frequency may vary. Message and data rates may apply.

13. Questions or Comments

If you have questions, you may contact us via the “Contact Us” methods available on the website.